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Rooms that turn into revenue

A framework that ends in revenue

Most of the market stops at emotion. We keep going to conversion, because RevOps measures it.

  1. 01

    Connection

    Bring the ecosystem together: partners and community.

  2. 02

    Innovation

    Design the programs and the interactions.

  3. 03

    Emotion

    Create the unforgettable experience.

  4. 04

    Conversion

    Turn it into measurable pipeline.

What we build Culture and branding Partner program and portal Events across the funnel Flywheel

Where growth systems break,
and what it takes to fix them

Only 5% of European SaaS companies have adopted Ecosystem-Led Growth. Growth is no longer decided by product or performance alone. It is decided by whoever builds the strongest network of partners, community and events around their brand.

Partners

An online directory nobody visits
The structural fix

Partners connected to each other and real deals shared, not just visibility

Events

One-offs with no story and no goal
The structural fix

Every event with a measurable conversion goal from minute one

Brand
A copy of the category leader Structural fix

A positioning of your own that takes the space the leader leaves open

Certification

Badges with no link to deal flow
The structural fix

Tiers with benefits that scale with proven results

Community

Treated as a marketing channel
The structural fix

The asset that retains and monetizes, not just the one that gets likes

Events the community remembers, and Clay put in writing

Before selling it, we built it at home. Clay Club Barcelona is the living proof of partnership, community and events running as one machine.

01Flagship event · Clay Club Barcelona
Claysino Royale casino table with the Clay and Surfe screen behind

“The best event I've ever been to”Head of Community, Clay

Claysino Royale: the night Barcelona became the best Clay Club in the world.

No talks, no slides. Three casino tables with real croupiers inside an old fermentation tank at Fàbrica Moritz, a live quiz with a leaderboard on the big screen, and a Clay workflow built on stage. You sit down with people you have never met and end up talking GTM because the table makes you.

Clay Club cap on a casino table Hosts on stage at Fàbrica Moritz
9 JUL 2026FÀBRICA MORITZWITH CLAY AND SURFE

Clay shared it with its entire global community as the example case for the Clay Club Canons.

See the event →
  1. 02Clay Club Barcelona

    From 20 to 120 people in 6 months, with an edition every month.

  2. 03External recognition

    Clay created an award inspired by our format: the Clay Club Canons.

  3. 04Our own format

    Beat the Waterfall, Spin the ICP, Double Down on Data. Tables that make you talk GTM.

  4. 05The attendees

    “Best networking of the year.” Real conversations, not business cards.

  5. 06Tech Barcelona

    Official partners of Barcelona's biggest tech hub.

Partners who refer. Events that fill up and move pipeline. A community that attracts on its own.

  1. 01 Tell us where you are
  2. 02 We deliver the roadmap
  3. 03 We kick off
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